ONE
"TEMPERATURE"
AGENCY INTRODUCTION:
MANIFESTO:
In this materialistic world, everyone in the blind pursuit of money and power, ignore the most core and basic our survival homeland and people who walk with us. We believe that design should focus on the environmental problems, and be conducive to the sustainable development. At the same time, we pay attention to people's common psychological problems and try to give a warm tone to the society. We should not ignore every living individual and should give people equality and understanding. We hope that people of all genders, identities and ages can have equal rights to enjoy the colorful world.
"Temperature" not only points to issues such as the temperature of the earth and global warming, but also shows that we hope that in this society, there can be warmth between people, and we hope that everyone can be “enthusiastic”.
We, as graphic designers, will take the ‘temperature’ as our standard: "I should cool myself down when I am given a design job that is rewarding but not positive" and "I should warm others with my design.”
We must create a harmonious development mechanism between people, society and the environment.
We have to shift the responsibility of design. We lead the whole of humanity to share the responsibility of environmental protection. We want our designs to lead people to live more sustainably and try our best to change our environment.
Not only that, but we also push design to be more humane. We hope to transfer warmth through design, establish a connection between life and life, promote co-existence and mutual help between people.
We realise that we are not the last of the Jedi, but the first of the new.
LOGO SKETCHES:
FIRST:
SECOND:
FINAL LOGO:
BACKGROUND DESIGN:
CONCLUSION:
We sincerely hope that this world can be illuminated by us and warmed by us. We are to be a candle so that we can figure out the direction in the dark even if the after-light is faint. Perhaps our strength will be weak, but we still firmly believe that design can transmit temperature and warmth.
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