DESIGN AGENCY - RESEARCHES (2) - INNER IMPACTS

FOUR

RESEARCHES (2) - INNER IMPACTS

TARGET AUDIENCE:

According to the statistics of research data, we found that the number of women who like to buy fast-fashion clothes is nearly twice that of men. But their average age is between eighteen and thirty. Therefore, our target population will be set at people between 18 and 30 years old. Next, we will initiate surveys and other related fast fashion questionnaires for these people to conduct in-depth understanding and research.

QUESTIONNAIRE:

DATA STATISTICS ---- CONSUMER SURVEY

According to our questionnaire survey, we found that fast Fashion has accelerated product scrapping and consumer purchases through a planned obsolescence strategy, creating a fast fashion culture.

Planned Obsolescence:

Business Strategy：

Planned Obsolescence

Planning a product with an artificially limited useful life. The manufacturer generate long-term sales volume by reducing the time between repeat purchases.

So, Inner influence exacerbates outer influence. Next, I will advance the investigation of outer influence.